Franchising in Australia

A brief guide for effective franchise decision making

Australia and most first world countries love their franchises. Whether it’s focus is on food, electronics or service providers, franchises are able to generate a lot of revenue for business owners. The attributes that lead to its prolonged and almost instantaneous success are brand recall (reliability), referral (word of mouth) and a generally accessible price range.

Furthermore, franchises come equipped with established systems and processes that make understanding the business and running its daily activities a breeze. Supplier lists and service provider lists are also provided to franchisees, making the network a strong one to begin with. In this article we provide a brief encounter of a few aspects that new franchisees should consider while aiming at owning a successful franchise business:

Understanding your competition:

The franchise that you have your eyes on will most likely not be the only one of its kind. For instance, a café franchise will have to compete with independent cafes and franchise cafes in the area. Understanding your competition can go a long way in helping you shape your offering.

Ensure prior success:

Starting a franchise is not an original idea, and there is no reason for you to be the first franchise owner of a particular organisation. Ensuring that your franchise has proven success in the past is a solid marker for you to consider buying a franchise.

Consider training support:

Always make sure that you and your staff will be offered plenty of post training support to help you run the business efficiently. If things go right, franchises attract busy times like bees and honey. Therefore, it’s important that you are equipped with the right amount of knowledge and techniques to run things smoothly.

There are many more considerations that you’d need to make before considering purchasing a franchise. Having a reliable taxation accountant can inform you about the financial implications of buying the franchise you have in mind. If you’d like to have a chat about the possibilities, we’d be happy to hear from you.

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